How to Launch Your Employer Brand on Social Media
Most of the organizations are very good at talking about their consumer brand. But often struggle while launching their employer brand on social media. This web story will provide you with a framework to launch your employer brand and create sustained engagement.
Most of the organizations are very good at talking about their consumer brand. But often struggle while launching their employer brand on social media. This web story will provide you with a framework to launch your employer brand and create sustained engagement.
Step #1 Deciding what you want your employer brand to deliver
Start with asking what do you want to get out from your employer branding initiative. The trick is to match your goals with your initiatives. Common goals include Awarness, Talent Attraction, Thought Leadership
Step #2: Deciding what to talk about
Once you are clear on your goal, articulate what your employer brand wants to convey. It will help you in formulating a solid content strategy. Look at your website, Intranet, internal communications, wall art, posters, publications, brochures, product manuals, executive speeches etc. and identify what are the recurring themes.
Step #3: Deciding how to talk about your employer brand
Once you are clear about what you want to convey, the next step is to figure out how to convey it. You have already identified the topics you want to talk about in the previous step. Now your job is to translate these topics into conversational elements.
Step #4: Deciding how to talk about your employer brand
A lot of times employer branding efforts fail for the lack of an execution model. It is the boring the part. But a documented execution model will ensure that your efforts are sustained over a long period of time.
Step #5: Have Fun
Social Media is supposed to be fun.Be authentic, accurate, and polite but not a robot.