TLDR: In this post, I am sharing 5 pro marketing tips based on my experience in brand building and what I have learned from my entrepreneur friends that will make your startup stand out.
So, here’s the problem…
You know that you need to strengthen your online presence for your business to grow.
But it seems overwhelming.
Where do you start?
Do you start with building your presence on all social media platforms?
Do you start running paid ads?
All of that comes later. The first step is to get your basics right.
So, here are 5 pro marketing tips based on my experience in brand building and what I have learned from my entrepreneur friends that will make your startup stand out.
Pro marketing tip #1: The first impression is the last impression.
This has a huge implication for your business.
As a startup your website is the first thing your customers will view.
Unlike an established player, your website is the only authentic source of information about your organization that anyone can access.
Therefore, it makes sense that you focus some effort in building a website that is well designed, well written, easy to navigate, and with no technical errors.
If the first impression you create is unfavorable, your customers probably will just move to the next site in the list.
You don’t need a lot of money to create a functional yet visually appealing website.
You can virtually do it for free. I have written another article where I have listed a bunch of free resources anyone can access to build websites and more.
Here’s a quick checklist that will help you to build a better website and enhance your startup marketing efforts
- Your website looks appealing
- It’s technically sound and secure (HTTPS)
- Your site is optimized for Google
- You are listed in Google local business
- You have good Google reviews
- Your site optimized for devices
- Your site lists a valid physical address
- All functionalities are working
- There are no spelling mistakes/typo
- There are no broken links
- Instead of stock images, you have used authentic pictures
- Your team members are featured in your about page
- Their social profiles are linked
- Your team members HAVE vibrant social profiles
- Your company has vibrant profile on leading social networks
- There is no misleading information
Pro Marketing Tip #2 People trust people, not companies.
This statement is true even for established brands but more so if you are a new face.
If you examine your own buying behavior, you’ll notice that you hardly decide to buy anything based on a brand promise.
Instead, you are more likely to purchase something based on recommendations and reviews.
Use this psychology to create trust and boost your startup marketing
- Create videos/ visuals where your clients talking about you
- Showcase case studies where you have made a difference
- Showcase your client names/logos
- List your awards and recognitions
- Include detailed founder bio
- Make your founders record personal video welcome messages
- Have an online chat integrated
- Write a compelling story about your brand
- Ditch the jargons
These elements will provide a human touch to your startup and will make it more trustworthy.
PRO MARKETING TIP #3: Strengthen Your Social Media Presence
There is no excuse for not having a strong online presence.
It may vary which platform works best for you. But start with the “super platforms,” Facebook, Twitter, Instagram, and LinkedIn.
These platforms will give you a pretty good idea about your audience and what they like.
Branch out to other niche platforms as you go along.
PRO MARKETING TIP #4: Build Thought Leadership
Giving away valuable content can help your startup to get recognized as a leader in the industry.
Social Media monitoring tool Buffer is a great example of how to use content to achieve thought leadership.
Buffer initially started as a scheduling tool for Twitter.
Over time they have evolved to accommodate almost all major social media channels.
They recently even have acquired customer service and brand monitoring tools, Respondly to become a full-fledged social media suite rivaling older players like Hootsuite.
Initially, they started with content on how to navigate Twitter.
But as they evolved, they started producing content that helped readers in all aspects of social media marketing.
This strategy helped Buffer to become a household name in the social media marketing world.
Some of the things you can do to build thought leadership:
- Start a blog and populate with some great content
- Start a newsletter
- Share your own content on your social media channels
- Share great content from other sources
- Start a webinar series
- Become active on Quora. Answer relevant questions and plug your services as a footnote.
- Start a podcast
- Create videos with tips and tricks and share them
- Create ebooks/reports and give them away for free
Don’t worry about quantity too much, focus on the quality.
If you create one piece of quality content, you can repurpose it to cater to the audience in different channels.
PRO MARKETING TIP #5 Go Offline
Offline can have a huge positive impact on your online marketing.
Here are a few things you should do to boost online presence using offline activities
- Make a list of startup events happening in your area. Participate in them. Talk to other participants, hand over your card, network…
- Organize meetups. Use meetup.com to find people who are interested in your domain. Host them at your office over some tea and snacks
- Help nonprofits. Connect with some local NGOs and volunteer to teach them SEO/Social Media. Design their website for free, and put your name in the footer
- Find speaker opportunities. Connect with the local industry bodies and find speaker opportunities for your founders
- Conduct workshops. Organize free workshops for entrepreneurs/marketing managers
- Use Radio. Radio ads are inexpensive and can help in creating a brand recall
- Print some funny stickers. Hand them over to your staff, and people you meet at various networking events
More often then not we get bogged down with questions like should I use Facebook or Instagram?
However, they are just distribution channels. The answer can be both, either of them or none based on what you are trying to achieve.
Therefore, it makes a to of sense to get your basics in place before jumping to marketing.
In this post, we looked at 5 such pro marketing tips that will help you get your fundamentals tight and create a successful marketing strategy for your startup or small business.
Do you have tip worth sharing?
Let me know in the comments section.
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