I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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f your Employer Value Proposition (EVP) sounds like an IT services firm with better coffee, the “Ananyas” of the world will continue to view your offer as a safety net. A Plan B while they chase their Plan A elsewhere.
● Latest Articles
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From Back Office to Product Brain: How India GCCs Can Reposition Their Brand in 12 Months
If your best candidates still think your GCC ‘supports’ HQ instead of shaping global products, you have a brand problem, not a talent problem.To win…
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Why Purpose-Led Talent Attraction is the Future of Hiring
The rules of recruitment have changed. In today’s cutthroat global talent market, the old playbook is broken. For decades, recruitment strategies relied heavily on one…
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Global Giant, Local Ghost: Why Your GCC’S Employer Brand is Invisible to Indian Talent (And How to Fix It)
In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs…
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Content Marketing That Delivers: A Practical 6-Step Strategy for Growth
Effective content requires a strategic plan for audience engagement and message distribution. Establish a clear goal, understand your audience, maintain a consistent voice, learn from…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn