I write about Gen AI, Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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Will AI take my job?” is the wrong question because it’s too binary. It assumes jobs are fixed. Here’s what you should ask instead.
● Latest Articles
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Employer Branding Strategies to Make You a Talent Magnet
Employer branding is essential for aligning internal culture with external perception, attracting and retaining talent. By showcasing values, engaging storytelling, and transparency, companies can enhance…
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Understanding Your Employer Brand DNA: Building Your Foundation
Employer Brand DNA is the deep understanding of what makes your organization unique. This DNA forms the foundation of your recruitment marketing efforts.
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How a Strong Employer Brand Can Counter Recruitment Challenges
Employer branding can be a critical tool for overcoming recruitment challenges. It can attract more qualified candidates, reduce employee turnover, and enhance brand reputation. By…
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The Role of Employer Branding in Talent Acquisition
Employer branding is crucial for successful talent acquisition. It differentiates companies in terms of their inner workings and value proposition, which is key in appealing…
● About Me
I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
Say Hello to me on LinkedIn
