I write about Gen AI, Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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Will AI take my job?” is the wrong question because it’s too binary. It assumes jobs are fixed. Here’s what you should ask instead.
● Latest Articles
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Brand Storytelling: How to Create Stories that will Make Your Brand Stand Out
Brand storytelling is different from advertising. Advertising promotes a particular product or service, but brand storytelling is about giving your brand a personality. Here’s why…
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What is Employer Branding and why it matters?
A strong employer branding strategy shows potential applicants that they should be interested in your company because it offers a certain culture or opportunities for…
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How to Launch Your Employer Brand on Social Media
Most of the organizations are very good at talking about their consumer brand but struggles while launching their employer brand on social media. This article…
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New habit: How long does It take to create? The answer is not 21 days
21-days to form new habits is a myth and there is no one- size- fits- all time frame for forming new habits. So how long…
● About Me
I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
Say Hello to me on LinkedIn
