I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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If your Employer Value Proposition (EVP) sounds like an IT services firm with better coffee, the “Ananyas” of the world will continue to view your offer as a safety net. A Plan B while they chase their Plan A elsewhere.
● Latest Articles
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Essential Employer Branding Best Practices for Talent Leaders
To attract top talent, organizations must implement effective employer branding practices. This includes defining an Employee Value Proposition, promoting company culture through social media, and…
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Key Employer Branding Trends that You Should be On Top of Your Follow List
Employer branding is crucial for attracting and retaining talent in a competitive market. Key trends include authentic storytelling, empowering employees as brand ambassadors, enhancing digital…
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Employer Branding Strategies to Make You a Talent Magnet
Employer branding is essential for aligning internal culture with external perception, attracting and retaining talent. By showcasing values, engaging storytelling, and transparency, companies can enhance…
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Understanding Your Employer Brand DNA: Building Your Foundation
Employer Brand DNA is the deep understanding of what makes your organization unique. This DNA forms the foundation of your recruitment marketing efforts.
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
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