I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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If your best candidates still think your GCC ‘supports’ HQ instead of shaping global products, you have a brand problem, not a talent problem.To win the next era of talent, GCCs must reposition their brand from a “service provider” to a “Product Brain.” Here is the 12-month strategic roadmap to…
● Latest Articles
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Key Employer Branding Trends that You Should be On Top of Your Follow List
Employer branding is crucial for attracting and retaining talent in a competitive market. Key trends include authentic storytelling, empowering employees as brand ambassadors, enhancing digital…
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Employer Branding Strategies to Make You a Talent Magnet
Employer branding is essential for aligning internal culture with external perception, attracting and retaining talent. By showcasing values, engaging storytelling, and transparency, companies can enhance…
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Understanding Your Employer Brand DNA: Building Your Foundation
Employer Brand DNA is the deep understanding of what makes your organization unique. This DNA forms the foundation of your recruitment marketing efforts.
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How a Strong Employer Brand Can Counter Recruitment Challenges
Employer branding can be a critical tool for overcoming recruitment challenges. It can attract more qualified candidates, reduce employee turnover, and enhance brand reputation. By…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn
