I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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If your best candidates still think your GCC ‘supports’ HQ instead of shaping global products, you have a brand problem, not a talent problem.To win the next era of talent, GCCs must reposition their brand from a “service provider” to a “Product Brain.” Here is the 12-month strategic roadmap to…
● Latest Articles
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The Role of Employer Branding in Talent Acquisition
Employer branding is crucial for successful talent acquisition. It differentiates companies in terms of their inner workings and value proposition, which is key in appealing…
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Brand Storytelling: How to Create Stories that will Make Your Brand Stand Out
Brand storytelling is different from advertising. Advertising promotes a particular product or service, but brand storytelling is about giving your brand a personality. Here’s why…
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What is Employer Branding and why it matters?
A strong employer branding strategy shows potential applicants that they should be interested in your company because it offers a certain culture or opportunities for…
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How to Launch Your Employer Brand on Social Media
Most of the organizations are very good at talking about their consumer brand but struggles while launching their employer brand on social media. This article…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
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