I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs must adopt targeted employer branding strategies that address their visibility and reputation. This includes emphasizing tech transparency, showcasing internal culture, and promoting diversity as a…
● Latest Articles
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What is Employer Branding and why it matters?
A strong employer branding strategy shows potential applicants that they should be interested in your company because it offers a certain culture or opportunities for…
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How to Launch Your Employer Brand on Social Media
Most of the organizations are very good at talking about their consumer brand but struggles while launching their employer brand on social media. This article…
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New habit: How long does It take to create? The answer is not 21 days
21-days to form new habits is a myth and there is no one- size- fits- all time frame for forming new habits. So how long…
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4 Steps to creating new daily habits that will set you up for success
For too long we were told that we need to set lofty goals to achieve success. However, there are numerous studies to prove that it’s…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
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