One blog post at a time.

Effective content requires a strategic plan for audience engagement and message distribution. Establish a clear goal, understand your audience, maintain a consistent voice, learn from past content, assign roles, and create a manageable plan. Avoid common mistakes and focus on measurable outcomes to ensure your content drives engagement and business…

Most of the organizations are very good at talking about their consumer brand but struggles while launching their employer brand on social media. This article…

21-days to form new habits is a myth and there is no one- size- fits- all time frame for forming new habits. So how long…

For too long we were told that we need to set lofty goals to achieve success. However, there are numerous studies to prove that it’s…

Flow state enables you to work effortlessly, and get an insane amount of it done in a short period. Here’s how to get into flow…

I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
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