I write about Gen AI, Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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If you work in Communications, the word “strategy” probably makes you wince. Reasonably so. In most organizations crisis comms strategy means a 50-page document with a corporate logo on the cover that nobody has read since the consultant who wrote it submitted the invoice. It sits on a shared drive,…
● Latest Articles
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How a Strong Employer Brand Can Counter Recruitment Challenges
Employer branding can be a critical tool for overcoming recruitment challenges. It can attract more qualified candidates, reduce employee turnover, and enhance brand reputation. By…
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The Role of Employer Branding in Talent Acquisition
Employer branding is crucial for successful talent acquisition. It differentiates companies in terms of their inner workings and value proposition, which is key in appealing…
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Brand Storytelling: How to Create Stories that will Make Your Brand Stand Out
Brand storytelling is different from advertising. Advertising promotes a particular product or service, but brand storytelling is about giving your brand a personality. Here’s why…
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What is Employer Branding and why it matters?
A strong employer branding strategy shows potential applicants that they should be interested in your company because it offers a certain culture or opportunities for…
● About Me
I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
Say Hello to me on LinkedIn
