One blog post at a time.

Effective content requires a strategic plan for audience engagement and message distribution. Establish a clear goal, understand your audience, maintain a consistent voice, learn from past content, assign roles, and create a manageable plan. Avoid common mistakes and focus on measurable outcomes to ensure your content drives engagement and business…

Communication is not about being charismatic or speaking in a perfect accent. It’s about being your authentic self to the conversation.

I spent a major chunk of my career with a funded start-up. So, when someone asked me for career advice on joining start-ups, I tried…

In this post you will find 7 practical tips that will help you to become debt free and improve your overall financial health

If you are just starting up, probably it doesn’t make sense in spending a lot of money to make your logo. Therefore, in this post,…

I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
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