I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs must adopt targeted employer branding strategies that address their visibility and reputation. This includes emphasizing tech transparency, showcasing internal culture, and promoting diversity as a…
● Latest Articles
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15 Amazing sites to find free images, illustrations, & icons
There are plenty of sites that offer quality free images. In this post, you’ll find such 15 sites that offer free images, illustrations, and more.
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Become a Better Communicator: Steal These 5 Tricks From The Leaders
Communication is not about being charismatic or speaking in a perfect accent. It’s about being your authentic self to the conversation.
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The start-up life: 6 lessons learned from my 9 years with start-ups
I spent a major chunk of my career with a funded start-up. So, when someone asked me for career advice on joining start-ups, I tried…
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Debt Is Your Worst Enemy: 7 Ways To Defeat it and Become Debt Free
In this post you will find 7 practical tips that will help you to become debt free and improve your overall financial health
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn
