I write about Gen AI, Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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If you work in Communications, the word “strategy” probably makes you wince. Reasonably so. In most organizations crisis comms strategy means a 50-page document with a corporate logo on the cover that nobody has read since the consultant who wrote it submitted the invoice. It sits on a shared drive,…
● Latest Articles
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Find your Ikigai in 5 simple steps: An action guide to motivation and happiness
Many professionals struggle to go through a work week and desperately wait for the Friday to come. If that’s you, then I have a key…
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Building Emotional Resilience: 6 Ways to a Better Life
Life can sometimes feel like a journey on a bumpy road in an old vehicle. Emotional resilience can act as a shock absorber in this…
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Top 3 Life-Changing Apps You Must Try Today
There are plenty of apps that claim to be life changing. After a lot of trial and error I have zeroed in on these 3…
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15 Amazing sites to find free images, illustrations, & icons
There are plenty of sites that offer quality free images. In this post, you’ll find such 15 sites that offer free images, illustrations, and more.
● About Me
I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
Say Hello to me on LinkedIn
