I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs must adopt targeted employer branding strategies that address their visibility and reputation. This includes emphasizing tech transparency, showcasing internal culture, and promoting diversity as a…
● Latest Articles
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22 FREE DIGITAL MARKETING TOOLS TO BOOST YOUR STARTUP
In this post you will find a list of free digital marketing tools that can help you to go online, reach your customers and measure…
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THE DEFINITIVE GUIDE TO LEARNING DIGITAL MARKETING FOR FREE (Updated 2021)
Can you learn digital marketing for free? On your own? Without joining classes? THE ANSWER IS ‘YES YOU CAN!’ Here’s the complete guide on “How…
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5 VIDEO creation TOOLS EVERY MARKETER SHOULD USE
Traditional methods of video making are difficult. But, worry not! In this post, we have listed 5 best video marketing tools that will allow you…
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4 CANVA ALTERNATIVEs WORTH TRYING OUT
Canva is amazing, but the Canva alternatives listed here offers some unique features that can help you go that extra mile.
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
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