I write about Gen AI, Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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GCC employer branding budgets face intense corporate scrutiny. These line items will survive only if talent leaders can connect creative campaigns directly to financial performance and recruitment velocity. India’s Global Capability Center (GCC) workforce is crossing 1.9 million professionals across more than 1,700 established centers. As these hubs transition from…
● Latest Articles
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Most Crisis Comms Strategies Are Useless. Here’s What Actually Works.
If you work in Communications, the word “strategy” probably makes you wince. Reasonably so. In most organizations crisis comms strategy means a 50-page document with…
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Generative AI vs. Agentic AI: What’s the Difference?
Generative AI vs. Agentic AI. You’ve heard both terms. But they describe very different things. Here’s a A plain-English breakdown.
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AI in Plain English: What It Actually Is and How It Fits Into Your Workday
AI in plain English. A no-jargon, no-math guide for anyone who’s been nodding along to AI conversations for months and quietly wondering what everyone is…
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Leadership as a Brand: How GCC Site Leaders Can Become Talent Magnets on LinkedIn
Leadership as a Brand matters. In a noisy talent market, your site leader’s LinkedIn profile is often more influential than your official careers page. The…
● About Me
I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
Say Hello to me on LinkedIn