I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs must adopt targeted employer branding strategies that address their visibility and reputation. This includes emphasizing tech transparency, showcasing internal culture, and promoting diversity as a…
● Latest Articles
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Content Marketing That Delivers: A Practical 6-Step Strategy for Growth
Effective content requires a strategic plan for audience engagement and message distribution. Establish a clear goal, understand your audience, maintain a consistent voice, learn from…
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Essential Employer Branding Best Practices for Talent Leaders
To attract top talent, organizations must implement effective employer branding practices. This includes defining an Employee Value Proposition, promoting company culture through social media, and…
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Key Employer Branding Trends that You Should be On Top of Your Follow List
Employer branding is crucial for attracting and retaining talent in a competitive market. Key trends include authentic storytelling, empowering employees as brand ambassadors, enhancing digital…
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Employer Branding Strategies to Make You a Talent Magnet
Employer branding is essential for aligning internal culture with external perception, attracting and retaining talent. By showcasing values, engaging storytelling, and transparency, companies can enhance…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn