I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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Leadership as a Brand matters. In a noisy talent market, your site leader’s LinkedIn profile is often more influential than your official careers page. The Moment That Changed How One GCC Thought About Talent Priya had shortlisted three offers. Two were from Indian product unicorns with slick careers pages, refreshed…
● Latest Articles
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The “Plan B” Trap: Why Your GCC EVP is Losing the War for India’s Elite Tech Talent
If your Employer Value Proposition (EVP) sounds like an IT services firm with better coffee, the “Ananyas” of the world will continue to view your…
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From Back Office to Product Brain: How India GCCs Can Reposition Their Brand in 12 Months
If your best candidates still think your GCC ‘supports’ HQ instead of shaping global products, you have a brand problem, not a talent problem.To win…
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Why Purpose-Led Talent Attraction is the Future of Hiring
The rules of recruitment have changed. In today’s cutthroat global talent market, the old playbook is broken. For decades, recruitment strategies relied heavily on one…
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Global Giant, Local Ghost: Why Your GCC’S Employer Brand is Invisible to Indian Talent (And How to Fix It)
In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn