I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
-
If your best candidates still think your GCC ‘supports’ HQ instead of shaping global products, you have a brand problem, not a talent problem.To win the next era of talent, GCCs must reposition their brand from a “service provider” to a “Product Brain.” Here is the 12-month strategic roadmap to…
● Latest Articles
-
Why Purpose-Led Talent Attraction is the Future of Hiring
The rules of recruitment have changed. In today’s cutthroat global talent market, the old playbook is broken. For decades, recruitment strategies relied heavily on one…
-
Global Giant, Local Ghost: Why Your GCC’S Employer Brand is Invisible to Indian Talent (And How to Fix It)
In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs…
-
Content Marketing That Delivers: A Practical 6-Step Strategy for Growth
Effective content requires a strategic plan for audience engagement and message distribution. Establish a clear goal, understand your audience, maintain a consistent voice, learn from…
-
Essential Employer Branding Best Practices for Talent Leaders
To attract top talent, organizations must implement effective employer branding practices. This includes defining an Employee Value Proposition, promoting company culture through social media, and…
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn