5 VIDEO creation TOOLS EVERY MARKETER SHOULD USE

TL;DR: In this post, we will look at 5 of the best video creation tools that will allow you to create amazing video content without any design skills, in a matter of minutes and without breaking the bank. 

Videos rule the roost when it comes to online marketing. Open any of your social media apps and you’ll notice that the feeds are dominated by video content. 

According to Google, 6 out of 10 people would rather watch online videos than television.

Hubspot says that today 81% of businesses use video as a marketing tool.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017, Cisco predicts.

So, if you want to succeed online, you need to create more videos. 

However, traditionally video creation used to take a lot of time, energy, and money. Self recorded videos work, but a lot of us are not that comfortable facing the camera. Even if you manage to record a few clips you still have to go through the hassle of editing them.  

So, what’s the better way out?

I am glad you asked!

In this post I am going to list 5 of the best video marketing tools (not in any particular order) that will help you create amazing video content and take your business to the next level.  

Here are 5 of the best video creation tools that will help you create amazing video content and take your business to the next level.  

Rocketium

First up Rocketium, a video marketing tool from India that’s making waves with its suite of video and image creation products, consisting of a DIY video maker, image and video API for automation, and a fully integrated white-label solution.

The name itself suggests that it creates videos like a rocket; super-fast and super-efficient.

Rocketium comes bundled with 250+ premium templates to meet all your video marketing needs. Rocketium is used by more than 120,000 users across 95 countries. 

Rocketium offers a free plan where you can create up to 3 videos per month. The premium plans start from about USD 49 per month.  

Here’s an introduction video to Rocketium

Animaker

The second video marketing tool on our list is also from India. Animaker enables even non-designers to create animated and live-action videos that can be used anytime, anywhere.

Apart from the drag and drop interface, Animaker comes with an easy to use Character Builder module that enables anyone to create engaging animated videos. 

Animaker also provides you with 1000+ templates, and 100M+ stock videos/photos to meet all your marketing requirements.

Animaker provides a free plan where you can download up to 5 watermarked videos in a month. Premium plans start at USD 19 per month.  

Here’s an Animaker walk through video

Explee

The third video marketing tool in our list is Explee and it differentiates itself by focusing on whiteboard style animated videos. 

From the early days of the Internet till today, whiteboard-style explainer videos keep driving a lot of engagement. In the early days, it meant creating all those frames manually and then animating them. But today, using Explee, anyone can create engaging whiteboard style animated videos in no time. 

Explee is built around the storytelling framework of Explain-Engage-Surprise-Convey and comes with a ton of resources to support you in building an engaging story. 

Explee provides a 14-Day free trial. Premium plans start from USD 7 per month.

Here’s an instructional video to get you started

Motionden

The fourth video marketing tool in our list is Motionden, which claims to be the easiest way to make awesome videos. 

Motionden’s workflow is organized around templates. You start by selecting the type of video you want to create from a comprehensive list of categories. 

Next, find a suitable template, customize it with your own content, and you are done!

Using the free plan, you can create up to 5 videos per month. The Premium Plan will cost you USD 39 per month.

Here’s how to make a video using Motionden

Powtoon

Powtoon is probably one of the oldest video marketing tools out there. Founded in 2012 Powtoon has evolved over the years to be an ‘all in one’ video marketing suite. Be it for marketing, IT, HR, Internal Communication, or L&D, Powtoon has got you covered. 

I love the way how they describe the ease of use. 

With Powtoon, anyone – even if you don’t know a pixel from a proxy server – can create engaging, animated videos with a professional look and feel.

Powetoon offers a free plan with limited features. Professional plans start at USD 19 per month. 

Here’s is an intro video to Powtoon

Conclusion 

As discussed at the beginning of this post, you can’t ignore videos if you are a marketer. Traditionally, videos used to be an affair that required a lot of time and money. Though self-recorded videos are an option, all of us are not comfortable in front of the camera. Plus, it still requires shooting and editing. 

Video marketing tools are more sustainable way to create video content. Using these tools you can easily create engaging video content without bothering about shooting and editing. 

In this post, we looked at such 5 best video marketing tools that will allow you to create amazing video content without any design skills, in a matter of minutes and without breaking the bank. 

Do you use videos as part of your marketing plan? If yes, how frequently? And what kind of videos do you use?  

Shyamanta

Employer Branding, Corporate Communication, and Social Media professional with nearly 16 years of experience across global corporations, funded start-ups, and nonprofit.

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