TLDR: You can absolutely learn Digital Marketing for free. There is a ton of content out there for you to go through and that’s the problem exactly. To solve this problem, I have compiled this guide which lists some of the best sources you can leverage to learn Digital Marketing for free. Enjoy!
Can you learn digital marketing for free?
On your own?
Without joining classes?
THE ANSWER IS ‘YES YOU CAN!’
Here’s the definitive guide to learning digital marketing for free
Introduction
Here’s the definitive guide to learning digital marketing for free in 2021
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The amazing thing about digital marketing is that people are ready to share everything they know about the subject for free. Having said that, you need to understand that digital marketing is not a stand-alone skill.
As a digital marketer, you will need to acquire a set of skills and combine them to deliver results.
These skills include (and are not limited to):
• SEO
• PPC
• Social Media Marketing
• Digital Analytics
• Design
• Inbound Marketing
• Email Marketing
• Basic Coding
Digital marketing is not a stand-alone skill. You need to acquire a set of different skills and combine them to deliver results.
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Here’s a list of free resources that you can use to develop digital marketing skills.
Learn SEO for Free
Do you need to care about SEO in 2021? Yes, you do!
Here are some good places to get started.
The Definitive Guide To SEO In 2021
SEO in 2020: What Basics You Need to Know to Be Successful
SEO Made Simple: A Step-by-Step Guide for 2020
Want to learn SEO in 2021 for free? Here are the best resources
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Learn PPC for free
Knowledge of PPC, or pay-per-click, marketing is a must-have skill for digital marketers.
Here are some free resources to learn PPC:
PPC University: Learn Search Marketing for Free with WordStream
PPC Fundamentals Course with Joel Bondorowsky
The Ultimate Guide to PPC Marketing
Want to learn SEO in 2021 for free? Here are the best resources
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Learn Social Media Marketing for Free
You should start with understanding the value of social media and then learn how the major platforms work.
Here are some free resources to get started:
Building your social media marketing strategy for 2021
Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
Social media marketing strategy for brilliant results!
Facebook Blueprint by Facebook
The Complete Guide to LinkedIn Ads
How to get started with LinkedIn ads
Twitter Marketing in 2021: The Ultimate Guide
The Complete Instagram Marketing Guide for 2021
Learn Chatbot Marketing for Free
Chatbot/Messenger marketing is all the rage. This is a brand new skill you should learn in 2020.
How to Build a Chatbot Without Coding (Free to learn; pay for certification)
The Ultimate Guide to Facebook Messenger Ads
Learn Digital Analytics for Free
Knowledge of digital analytics will enable you to make sense of the campaigns you run.
Here are some free resources to get started:
Google: Analytics Academy
A Beginners Guide to Facebook Insights
How to Use Twitter Analytics: The Complete Guide for Marketers
Understanding LinkedIn Analytics
Instagram Analytics Guide: How to Pull & Examine Your Data
You may also like: 22 Free Digital Marketing Tools
Learn Visual Design for Free
Thanks to various DIY tools, now anyone can create eye-catching visual assets.
Here are a few resources that will enable you to create professional-quality designs without using traditional tools like Photoshop.
Graphic Design Tutorials By Canva: learn about concepts like color schemes, typography, designing with shapes, and so on using Canva as a platform.
Free and Practical Graphic Design Books and Guides by Visme
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4 CANVA ALTERNATIVES WORTH TRYING OUT
HOW TO MAKE A LOGO IN 10 MINUTES
FORGET PHOTOSHOP: USE THESE 7 KICK ASS DESIGN TOOLS INSTEAD
Learn Inbound Marketing for Free
Inbound marketing involves attracting customers by delivering quality content rather than bombarding them with sales messages.
HubSpot offers a Free Online Marketing Training | Inbound Certification
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Learn Email Marketing for Free
No, email marketing is not dead. Companies like App Sumo rely heavily on emails to run their businesses.
Here are a few resources to get you started:
A Beginner’s Guide to Successful Email Marketing
Email Marketing Made Simple: A Step by Step Guide
Getting Started with Email Marketing
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Learn Coding for Free
When I say coding, I am limiting it to HTML and CSS. There is a lot more to explore if you are technically inclined.
HTML and CSS are easy-to-learn languages and will come in handy when you start learning SEO. The knowledge of HTML and CSS will also help you to manage your communication better when working with developers.
You can go to W3 School website to learn the basics for free: W3 Schools Online Web Tutorials
If you prefer videos, here’s a course from Udacity
Conclusion
In this age of lifelong learning, it is important that we keep picking up new skills. I’ll be happy if this guide helps you in picking up some new skills thereby setting you up on a path to realizing your maximum potential.
Thank you for reading and do share this guide with your network.
I’ll be happy to connect with you on LinkedIn Shyamanta (Sam) Baruah