THE DEFINITIVE GUIDE TO LEARNING DIGITAL MARKETING FOR FREE (Updated 2020)

TLDR: You can absolutely learn Digital Marketing for free. There is a ton of content out there for you to go through and that’s the problem exactly. To solve this problem, I have compiled this guide which lists some of the best sources you can leverage to learn Digital Marketing for free. Enjoy!

Can you learn digital marketing for free?

On your own?

Without joining classes?

THE ANSWER IS ‘YES YOU CAN!’

Here’s the definitive guide to learning digital marketing for free

Introduction

The amazing thing about digital marketing is that people are ready to share everything they know about the subject for free. Having said that, you need to understand that digital marketing is not a stand-alone skill.

As a digital marketer, you will need to acquire a set of skills and combine them to deliver results.

These skills include (and are not limited to): 

• SEO 
• PPC 
• Social Media Marketing 
• Digital Analytics 
• Design 
• Inbound Marketing 
• Email Marketing 
• Basic Coding

Here’s a list of free resources that you can use to develop digital marketing skills.

Learn SEO for Free

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Do you need to care about SEO in 2020? Yes, you do!

Here are some good places to get started.

The Definitive Guide To SEO In 2020

SEO in 2020: What Basics You Need to Know to Be Successful

SEO Made Simple: A Step-by-Step Guide for 2020

Learn SEO in 2020

Learn PPC for free

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Knowledge of PPC, or pay-per-click, marketing is a must-have skill for digital marketers.

Here are some free resources to learn PPC:

PPC University: Learn Search Marketing for Free with WordStream

PPC Fundamentals Course with Joel Bondorowsky

The Ultimate Guide to PPC Marketing

You may also like: 5 PRO MARKETING LESSONS THAT WILL MAKE YOUR STARTUP STANDOUT

Learn Social Media Marketing for Free

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You should start with understanding the value of social media and then learn how the major platforms work.

Here are some free resources to get started:

Social Media: The Free Beginner’s Guide from Moz

A Beginner’s Guide to Social Media Advertising

Social Brilliant

Facebook Blueprint by Facebook

Primer by Google

The Complete Guide to LinkedIn Ads

The Sophisticated Guide to Marketing on LinkedIn

The Essential LinkedIn B2B Marketing Guide for 2019

The Ultimate Guide To Twitter Marketing in 2020

Twitter Marketing: The Essential Guide

2020 Twitter marketing calendar: Download your essential Twitter marketing resource

Ultimate Guide to Instagram Marketing in 2020

The Complete Instagram Marketing Guide for 2020

Learn Chatbot Marketing for Free

Photo by Miguel Á. Padriñán on Pexels.com

Chatbot/Messenger marketing is all the rage. This is a brand new skill you should learn in 2020.

Master Chat Marketing

How to Build a Chatbot Without Coding (Free to learn; pay for certification)

The Ultimate Guide to Facebook Messenger Ads

Learn Digital Analytics for Free

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Knowledge of digital analytics will enable you to make sense of the campaigns you run.

Here are some free resources to get started:

Google: Analytics Academy

A Beginners Guide to Facebook Insights

How to Use Twitter Analytics: The Complete Guide for Marketers

Understanding LinkedIn Analytics

Instagram Analytics Guide: How to Pull & Examine Your Data

Snapchat Analytics: How to Measure Your Brand’s Efforts on the App

You may also like: 22 Free Digital Marketing Tools

Learn Visual Design for Free

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Thanks to various DIY tools, now anyone can create eye-catching visual assets.

Here are a few resources that will enable you to create professional-quality designs without using traditional tools like Photoshop.

Graphic Design Tutorials By Canva: learn about concepts like color schemes, typography, designing with shapes, and so on using Canva as a platform.

Free and Practical Graphic Design Books and Guides by Visme

Piktochart Tutorials: Learn how to create amazing infographics using Piktochart.

You may also like:
4 CANVA ALTERNATIVES WORTH TRYING OUT
HOW TO MAKE A LOGO IN 10 MINUTES
FORGET PHOTOSHOP: USE THESE 7 KICK ASS DESIGN TOOLS INSTEAD

Learn Inbound Marketing for Free

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Inbound marketing involves attracting customers by delivering quality content rather than bombarding them with sales messages.

HubSpot offers a Free Online Marketing Training | Inbound Certification

You may also like: HOW TO CREATE AN INFOGRAPHIC WITHIN AN HOUR

Learn Email Marketing for Free

Photo by Miguel Á. Padriñán on Pexels.com

No, email marketing is not dead. Companies like App Sumo rely heavily on emails to run their businesses.

Here are a few resources to get you started:

A Beginner’s Guide to Successful Email Marketing

Email Marketing Made Simple: A Step by Step Guide

Getting Started with Email Marketing

You may also like: How to make your own music

Learn Coding for Free

Photo by luis gomes on Pexels.com

When I say coding, I am limiting it to HTML and CSS. There is a lot more to explore if you are technically inclined.

HTML and CSS are easy-to-learn languages and will come in handy when you start learning SEO. The knowledge of HTML and CSS will also help you to manage your communication better when working with developers. 
 
 You can go to W3 School website to learn the basics for free: W3 Schools Online Web Tutorials 
 
If you prefer videos, here’s a course from Udacity

Conclusion

In this age of life long learning it is important that we keep picking up new skills. I’ll be happy if this guide helps you in picking up some new skills thereby setting you up in a path to realize your maximum potential.

Thank you for reading and do share this guide with your network.

I’ll be happy to connect with you on LinkedIn Shyamanta (Sam) Baruah

Shyamanta

Employer Branding, Corporate Communication, and Social Media professional with nearly 16 years of experience across global corporations, funded start-ups, and nonprofit.

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