One blog post at a time.

If you work in Communications, the word “strategy” probably makes you wince. Reasonably so. In most organizations crisis comms strategy means a 50-page document with a corporate logo on the cover that nobody has read since the consultant who wrote it submitted the invoice. It sits on a shared drive,…

Struggling to beat Monday Blues? Here are a few things I have learned and practiced during the last two years that might help.

Music copyright laws are complicated. Therefore, make your own music using the apps listed below even if you don’t have any experience in music production.

I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
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