One blog post at a time.

If you work in Communications, the word “strategy” probably makes you wince. Reasonably so. In most organizations crisis comms strategy means a 50-page document with a corporate logo on the cover that nobody has read since the consultant who wrote it submitted the invoice. It sits on a shared drive,…

Shosho is an AI-powered language editor that makes your writing better. In this review, you will discover the top features offered by this AI-powered editor.

I came across an amazing Canva alternative called Projector. Here’s my Projector review listing some of the aspects that caught my attention.

I recently rediscovered Visme an all-in-one content creation platform. This is my Visme review listing the top features that caught my attention the most.

I’m Shyamanta (Sam) Baruah. With over 20+ years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Early adopter of Generative AI for content creation and communication strategies
Say Hello to me on LinkedIn