I write about Employer Branding, Recruitment Marketing, Brand Building and Self Growth.
One blog post at a time.
● Featured Article
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In 2026, India’s Global Capability Centers (GCCs) have shifted focus from cost arbitrage to value arbitrage, employing nearly 2 million professionals. To improve recruitment, GCCs must adopt targeted employer branding strategies that address their visibility and reputation. This includes emphasizing tech transparency, showcasing internal culture, and promoting diversity as a…
● Latest Articles
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6 TIPS TO ROCK YOUR TWITTER PROFILE
Twitter can be a little difficult to get started with. Here are 6 tips that will help you to begin your Twitter journey.
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Shosho Review: The AI-Powered Editor that Enhances Your Writing
Shosho is an AI-powered language editor that makes your writing better. In this review, you will discover the top features offered by this AI-powered editor.
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Projector Review: The best Canva alternative you probably haven’t heard of
I came across an amazing Canva alternative called Projector. Here’s my Projector review listing some of the aspects that caught my attention.
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Visme Review: 7 things that caught my attention
I recently rediscovered Visme an all-in-one content creation platform. This is my Visme review listing the top features that caught my attention the most.
● About Me
I’m Shyamanta (Sam) Baruah. With over 19 years of experience in Employer Branding and Marketing Communications, I help brands show their human side through employer branding and storytelling. My mission is to elevate the brand experience by creating compelling messages and strategies that resonate with the target audience and align with the organizational goals.
Say Hello to me on LinkedIn
